Ultimate guide to YouTube for business : produce low-cost, high-impact videos, put your brand product or service in front of millions of viewers, master the secrets of successful "YouTubers"
By: Rich, Jason R
Material type:
BookPublisher: Irvine, Calif. : Entrepreneur Press, c2013.Description: xiv, 258 p. : ill. ; 26 cm.ISBN: 9781599185101; 1599185105 (pbk. : alk. paper)Uniform titles: YouTube for business Subject(s): Internet marketing | Webcasting | YouTube (Firm) | Youtube (Firm)DDC classification: 658.8/72 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 RI UL (Browse shelf) | Available | T0032631 |
, Shelving location: Main Collection Close shelf browser
Includes index.
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich -- joined by YouTube-savvy entrepreneurs -- reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.