Asian brand strategy : building and sustaining strong global brands in Asia
By: Roll, Martin
Material type:
BookPublisher: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.Edition: 2nd ed.Description: xx, 335 p. : 24 cm.ISBN: 9781137359162Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingDDC classification: 658.8/27095
Summary:
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827095 RO AS (Browse shelf) | Available | T0053429 |
Total holds: 0
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| 658.82702854678 RO DI Digital branding : | 658.827092 MI BR Brand it like Beckham : the story of how brand Beckham was built / | 658.827095 BA BR The brutal truth about Asian branding and how to break the vicious cycle / | 658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / |
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.