Social marketing in the 21st century Alan R. Andreasen
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN: - 9781412916349
- 361/.0068/8
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 361.00688 AN SO (Browse shelf(Opens below)) | Available | T0053566 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 361.00688 AN SO (Browse shelf(Opens below)) | Available | T0053567 |
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| 361.00684 LI DE Design thinking for the greater good | 361.00684 SO CI Social entrepreneurship : | 361.00684 SO CI Social entrepreneurship : | 361.00688 AN SO Social marketing in the 21st century | 361.00688 AN SO Social marketing in the 21st century | 361.0072 HA CO Confirmatory factor analysis / | 361.0072 RU RE Research methods for social work / |
Includes bibliographical references (p. 237-252) and index.
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
MARK920
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