Strategic market relationships : from strategy to implementation /
By: Donaldson, Bill
Title By: O'Toole, Tom
Material type: BookPublisher: Chichester, England ; Hoboken, NJ : Wiley, c2007.Edition: 2nd ed.Description: xiv, 269 p. : ill ; 24 cm.ISBN: 9780470028803; 0470028807Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.8/12Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 DO ST (Browse shelf) | Available | T0031841 |
Total holds: 0
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658.812 DE CU Customer innovation : customer-centric strategy for enduring growth / | 658.812 DI SE Serve them right / | 658.812 DI SE Serve them right / | 658.812 DO ST Strategic market relationships : from strategy to implementation / | 658.812 EG RE Relationship marketing : exploring relational strategies in marketing / | 658.812 EG RE Relationship marketing : exploring relational strategies in marketing / | 658.812 EG RE Relationship marketing : exploring relationship strategies in marketing / |
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.