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Scenario planning : the link between future and strategy

By: Lindgren, Mats
Title By: Bandhold, Hans
Material type: BookPublisher: Hampshire : Palgrave Macmillan, c2009.Edition: Rev. and updated ed.Description: xii, 204 p. : ill. ; 25 cm.ISBN: 9780230579194Subject(s): Strategic planning | Decision making | Communication in management | Business planningDDC classification: 658.4/012
Summary:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.4012 LI SC (Browse shelf) Available T0054383
Total holds: 0

Includes bibliographical references (p. [192]-196) and index.

Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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