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Scenario planning : the link between future and strategy Mats Lindgren and Hans Bandhold

By: Contributor(s): Material type: TextTextPublication details: Hampshire : Palgrave Macmillan, c2009.Edition: Rev. and updated edDescription: xii, 204 p. : ill. ; 25 cmISBN:
  • 9780230579194
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .L543 2009
Contents:
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.
Summary: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 LI SC (Browse shelf(Opens below)) Available T0054383

Includes bibliographical references (p. [192]-196) and index.

Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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