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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill ; 23 cmISBN:
  • 9780470056233 (pbk. : alk. paper)
  • 0470056231 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .A23 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 AA ST (Browse shelf(Opens below)) Available T0032295
REGULAR University of Wollongong in Dubai Main Collection 658.8 AA ST (Browse shelf(Opens below)) Available T0032210

Includes bibliographical references and index.

MARK344 MARK935

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