Strategic market management /
By: Aaker, David A
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2008.Edition: 8th ed.Description: xii, 322 p. : ill ; 23 cm.ISBN: 9780470056233 (pbk. : alk. paper); 0470056231 (pbk. : alk. paper)Program: MARK344 MARK935Subject(s): Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AA ST (Browse shelf) | Available | T0032295 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AA ST (Browse shelf) | Available | T0032210 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.8 AA BR The brand race how to rise above the competition / | 658.8 AA ST Strategic marketing management / | 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management : global perspectives | 658.8 AA ST Strategic market management : global perspectives | 658.8 AA ST Strategic market management : global perspectives |
Includes bibliographical references and index.
MARK344 MARK935