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Strategic market management /

By: Aaker, David A
Material type: BookPublisher: Hoboken, NJ : Wiley, c2008.Edition: 8th ed.Description: xii, 322 p. : ill ; 23 cm.ISBN: 9780470056233 (pbk. : alk. paper); 0470056231 (pbk. : alk. paper)Program: MARK344 MARK935Subject(s): Marketing -- Management
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0032295
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0032210
Total holds: 0

Includes bibliographical references and index.

MARK344 MARK935

Other editions of this work

Strategic marketing management / by Aaker, David A. ©2005

John Wiley, (Hoboken, NJ :) xii, 356 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2001

Wiley, (New York :.) xiv, 338 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2005

John Wiley & Sons, (Milton, Qld. :) xx, 411 p. : ; ill. ;. 26 cm. :

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