Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
By: Levinson, Jay Conrad
Title By: Levinson, Jeannie | Levinson, Amy
Material type:
BookPublisher: Boston : Houghton Mifflin, c2007.Edition: 4th ed., completely updated and expanded ed.Description: xii, 368 p. ; 23 cm.ISBN: 9780618785919; 0618785914Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 LE GU Online resources: More online. | More online. | More online. | More online.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE GU (Browse shelf) | Available | T0055667 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 343-356) and index.
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.