Intercultural communication for global business : how leaders communicate for success
By: Tuleja, Elizabeth A
Publisher: New York, NY : Routledge, c2017.Description: xx, 320 p. : ill. ; 23 cm.ISBN: 9781138932845 Subject(s): Intercultural communication | International business enterprises -- Management | Leadership | Globalization -- Social aspectsDDC classification: 303.482 TU IN| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 303.482 TU IN (Browse shelf) | Available | T0055830 |
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| 303.482 SU GL Teach yourself globalization / | 303.482 TI CO Communicating across cultures / | 303.482 TU IN Intercultural communication for global leadership : | 303.482 TU IN Intercultural communication for global business : | 303.482 UT IN Intercultural resource pack : | 303.48209 BU MA Managing cultural change : | 303.482401767 TO EU Europe and the Islamic world : |
* Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market.