Ethics in advertising : making the case for doing the right thing /
By: Snyder, Wally S
Material type:
BookPublisher: New York : Routledge, Taylor & Francis Group, c2017.Description: xviii, 181 p. ; 24 cm.ISBN: 9781138188990Subject(s): Advertising -- Moral and ethical aspectsDDC classification: 174.4 SN ET Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 SN ET (Browse shelf) | Available | T0055901 |
Total holds: 0
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| 174.4 SH MO Moral issues in business | 174.4 SI CO Corporate governance, ethics, and CSR / | 174.4 SI ET Ethics and corporate social responsibility : | 174.4 SN ET Ethics in advertising : | 174.4 SP BU Business ethics : | 174.4 TE BU Business ethics through movies : | 174.4 TR MA Managing business ethics : |
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.