Essentials of services marketing /
By: Wirtz, Jochen
Title By: Lovelock, Christopher H
Material type:
BookPublisher: Singapore : Pearson, c2018.Edition: 3rd ed.Description: 670 p. : col. ill. ; 29 cm.ISBN: 9781292089959Subject(s): Service industries -- MarketingDDC classification: 658.85132012 WI ES
Summary:
"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.85132012 WI ES (Browse shelf) | Available | T0056285 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and indexes.
"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website.