Amazon cover image
Image from Amazon.com

Marketing / Dhruv Grewal, Michael Levy

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, c2018.Edition: 6th edDescription: xxxix, 678 p. : col. ill. ; 29 cmISBN:
  • 9781259709074
Subject(s): DDC classification:
  • 658.8 GR MA
Summary: Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GR MA (Browse shelf(Opens below)) Available T0056315
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 GR MA Marketing / 658.8 GR MA Marketing / 658.8 GR MA Marketing 658.8 GR MA Marketing / 658.8 GR ON 101 ways to market your business / 658.8 GR SE Service management and marketing : 658.8 GR SE Service management and marketing :

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

MARK804

There are no comments on this title.

to post a comment.