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Strategic advertising management

By: Percy, Larry
Title By: Elliott, Richard H
Material type: BookPublisher: Oxford (GB) : Oxford University Press, 2016.Edition: 5th ed.Description: xxiv, 429 p. : ill. ; 25 cm.ISBN: 9780198703655Program: MARK940Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 PE ST Online resources: eBook
Summary:
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
659.1 PE ST (Browse shelf) Available Oct2019 T0062967
CRS University of Wollongong in Dubai
Closed Reserve
659.1 PE ST (Browse shelf) Available T0056397
REGULAR University of Wollongong in Dubai
Main Collection
659.1 PE ST (Browse shelf) Available T0056398
3 DAY LOAN University of Wollongong in Dubai
3 day loan
659.1 PE ST (Browse shelf) Available T0056399
Total holds: 0

PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; PART TWO: PLANNING CONSIDERATIONS; PART THREE: DEVELOPING THE STRATEGIC PLAN; PART FOUR: MAKING IT WORK; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION

Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in

MARK940

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