Strategic advertising management
By: Percy, Larry
Title By: Elliott, Richard H
Material type:
Summary:
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds | Course reserves |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | Oct2019 | T0062967 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0056397 | ||||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0056398 | ||||
3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 659.1 PE ST (Browse shelf) | Available | T0056399 |
Total holds: 0
, Shelving location: 3 day loan Close shelf browser
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658.848 CA IN International marketing / | 658.872 TU EL Electronic commerce 2012 : a managerial and social perspective / | 659.1 CL IN Integrated advertising, promotion, and marketing communications | 659.1 PE ST Strategic advertising management | 794.81536 NO GA Game development essentials : an introduction / | 950 DH GL Global studies : India and South Asia / |
PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; PART TWO: PLANNING CONSIDERATIONS; PART THREE: DEVELOPING THE STRATEGIC PLAN; PART FOUR: MAKING IT WORK; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
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