Understanding media economics
By: Doyle,Gillian
Publisher: Los Angeles : SAGE, c2013.Edition: 2nd ed.Description: xii, 216 p. : ill. ; 25 cm.ISBN: 9781412930772Subject(s): Mass media -- Economic aspectsDDC classification: 338.4730223 DO UN Online resources: Location Map| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.4730223 DO UN (Browse shelf) | Available | T0056459 |
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| 338.4730223 AL ME The media economy | 338.4730223 DO UN Understanding media economics / | 338.4730223 DO UN Understanding media economics / | 338.4730223 DO UN Understanding media economics | 338.4730223 GL OB Global media giants | 338.4730223 HO ME Media economics : applying economics to new and traditional media / | 338.4730223 HO ME Media economics : applying economics to new and traditional media / |
Notes : Previous edition: 2002.
Includes bibliographical references (pages 192-212) and index.
Also issued in print format.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website.