Media metrics : an introduction to quantitative research in mass communication /
By: Dayal, Manoj
Material type:
BookPublisher: Los Angeles : SAGE, c2017.Description: xxv, 458 p. : ill. ; 24 cm.ISBN: 9789386062161Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.230727 DA ME Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.230727 DA ME (Browse shelf) | Available | T0056596 |
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| 302.23072 WI MA Mass media research : | 302.2307206 PA LG The palgrave handbook of media and communication research in Africa | 302.230721 BE ME Media and communication research methods | 302.230727 DA ME Media metrics : | 302.23082 WO ME Women and the media : | 302.23082 ZO FE Feminist media studies | 302.23083 ST CH Children, adolescents, and the media / |
Includes bibliographical references and index.
Foreword by Prof. Sanjeev Bhanawat Foreword by Dr Tabitha Nyaboke Otieno Preface Acknowledgments Media Metrics: A Conceptual Framework Mathematics in Media Research Data Processing and Analysis in Mass Communication Measures of Central Tendency in Media Research Measures of Dispersion in Media Studies Measures of Asymmetry in Mass Communication Measures of Relationship and Other Measures in Media Research Parametric Testing of Hypothesis in Media Studies Non-parametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research Analysis of Variance in Media Studies Multivariate Analysis Techniques in Mass Communication Report Writing in Quantitative Media Research Computer Applications in Quantitative Media Studies Glossary Statistical Value Tables Index Answers to Questions and Problems.
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.