Contemporary issues in marketing and consumer behaviour
By: Parsons, Elizabeth
Title By: Maclaran, Pauline | Chatzidakis, Andreas
Material type:
BookPublisher: New York, NY : Routledge, 2017.Edition: 2nd ed.Description: 185 pages ; 24 cm.ISBN: 9780415826914; 9780415826907Subject(s): Marketing | Consumer behaviorDDC classification: 658.8 PA CO
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PA CO (Browse shelf) | Available | T0056692 |
Total holds: 0
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| 658.8 OR GA Organizing marketing and sales : | 658.8 OX FO The Oxford handbook of strategic sales and sales management / | 658.8 PA BU The business and marketing environment / | 658.8 PA CO Contemporary issues in marketing and consumer behaviour | 658.8 PA ES The essence of services marketing / | 658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA IN Introduction to marketing : theory and practice / |
Earlier edition: 2009.
Includes bibliographical references and index.
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace.