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Global entrepreneurship and new venture creation in the sharing economy

Title By: Norhayati Zakaria, 1969- [Edited by] | Kaushal, Leena, 1977- [Edited by]
Material type: BookSeries: Advances in business strategy and competitive advantage (ABSCA) book series.Publisher: Hershey, PA : IGI Global, c2018.Description: xv, 244 p. : ill. ; 29 cm.ISBN: 9781522528357Subject(s): New business enterprises | EntrepreneurshipDDC classification: 658.11 GL OB
Summary:
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.11 GL OB (Browse shelf) Available T0057377
Total holds: 0

Notes: "Premier reference source"--Cover.

Includes bibliographical references.

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--

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