Essentials of marketing research : a hands-on orientation Naresh K. Malhotra
Series: Always learningPublication details: Boston : Pearson, c2015.Edition: Global editionDescription: 407 p. : ill. ; 29 cmISBN:- 9781292060163
- 658.83 MA ES
| Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA ES (Browse shelf(Opens below)) | Available | Ebook Available | T0063047 | |||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 MA ES (Browse shelf(Opens below)) | More online. | Available | Ebook Available | T0057400 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 MA ES (Browse shelf(Opens below)) | Checked out | 11/01/2020 | T0057401 |
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| 658.8 ZE SE Services marketing : | 658.83 AA MA Marketing research / | 658.83 BE MA Marketing metrics : | 658.83 MA ES Essentials of marketing research : | 658.8342 SO CO Consumer behavior : | 658.84 DO IN International marketing strategy : | 658.872 BL DI The digital marketing handbook : |
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
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