Essentials of marketing research : a hands-on orientation Naresh K. Malhotra
Series: Always learningPublication details: Boston : Pearson, c2015.Edition: Global editionDescription: 407 p. : ill. ; 29 cmISBN:- 9781292060163
- 658.83 MA ES
| Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode | |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA ES (Browse shelf(Opens below)) | Available | Ebook Available | T0063047 | |||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 MA ES (Browse shelf(Opens below)) | More online. | Available | Ebook Available | T0057400 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 MA ES (Browse shelf(Opens below)) | Checked out | 11/01/2020 | T0057401 |
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| 658.83 MA BA Basic marketing research : | 658.83 MA BA Basic marketing research : | 658.83 MA BA Basic marketing research / | 658.83 MA ES Essentials of marketing research : | 658.83 MA ES Essentials of marketing research : | 658.83 MA MA Marketing research : | 658.83 MA MA Marketing research : |
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
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