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Marketing strategy & competitive positioning Graham Hooley ... [et al].
Publication details: Harlow : Pearson ; c2017.Edition: 6th edDescription: xv, 569 p. : 24 cmISBN:- 9781292017310
- Marketing strategy and competitive positioning
- 658.802 HO MA
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.802 HO MA (Browse shelf(Opens below)) | Available | Feb2020 | T0064239 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Checked out | Ebook Available | 14/03/2020 | T0057417 | |
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Available | T0057418 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Available | T0057419 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Tardis Close shelf browser (Hides shelf browser)
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| 658.8 LE SO Social marketing : | 658.8 LO SE Services marketing : | 658.8 ZE SE Services marketing : | 658.802 HO MA Marketing strategy & competitive positioning | 658.827 KE ST Strategic brand management : | 658.83 BE MA Marketing metrics : | 658.83 BU MA Marketing research |
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
MARK344
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