Marketing research
By: Burns, Alvin C
Title By: Veeck, Ann | Bush, Ronald F
Material type:
BookPublisher: Harlow, England : Pearson Education Limited, c2017.Edition: 8th ed.Description: 489 p. : col. ill. ; 25 cm.ISBN: 9781292153261Program: MARK205Subject(s): MarketingDDC classification: 658.83 BU MA Online resources: Ebook | Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.83 BU MA (Browse shelf) | Available | T0062963 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 BU MA (Browse shelf) | Available | T0057420 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BU MA (Browse shelf) | link | Available | Ebook Available | T0057421 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BU MA (Browse shelf) | Available | T0057422 |
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| 658.83 BU MA Marketing research / | 658.83 BU MA Marketing research | 658.83 BU MA Marketing research | 658.83 BU MA Marketing research | 658.83 CA MA Market intelligence : how and why organizations use market research / | 658.83 CH MA Marketing research : methodological foundations / | 658.83 CH MA Marketing research : methodological foundations / |
Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
MARK205