Marketing research
By: Burns, Alvin C
Title By: Veeck, Ann | Bush, Ronald F
Material type:
BookPublisher: Harlow, England : Pearson Education Limited, c2017.Edition: 8th ed.Description: 489 p. : col. ill. ; 25 cm.ISBN: 9781292153261Program: MARK205Subject(s): MarketingDDC classification: 658.83 BU MA Online resources: Ebook | Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds |
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| TEACHER REF | University of Wollongong in Dubai Tardis | 658.83 BU MA (Browse shelf) | Available | T0062963 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 BU MA (Browse shelf) | Available | T0057420 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BU MA (Browse shelf) | link | Available | Ebook Available | T0057421 | ||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 BU MA (Browse shelf) | Available | T0057422 |
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| 658.802 HO MA Marketing strategy & competitive positioning | 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.83 BE MA Marketing metrics : | 658.83 BU MA Marketing research | 658.8342 SO CO Consumer behavior : | 658.84 DO IN International marketing strategy : | 658.872 KI DI Digital marketing strategy : |
Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report
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MARK205