Digital marketing excellence : planning, optimizing and integrating online marketing
By: Chaffey, Dave
Title By: Chaffey, DaveMaterial type: BookPublisher: London : Routledge, c2017.Edition: 5th ed.Description: xxvii, 660 p. : col. ill. ; 26 cm.ISBN: 9781138191709Program: MARK301Subject(s): Internet marketingDDC classification: 658.872 SM DI Online resources: Ebook
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.872 SM DI (Browse shelf)||Available||T0060361|
|REGULAR||University of Wollongong in Dubai Main Collection||658.872 SM DI (Browse shelf)||Available||T0060362|
|3 DAY LOAN||University of Wollongong in Dubai Main Collection||658.872 SM DI (Browse shelf)||Available||April2018||T0057733|
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|658.872 SH FA The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /||658.872 SM DI Digital marketing excellence :||658.872 SM DI Digital marketing excellence :||658.872 SM DI Digital marketing excellence :||658.872 SM SO The social media management handbook : everything you need to know to get social media working in your business /||658.872 SM SU Successful social media marketing in a week /||658.872 SO CI Social media marketing :|
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.
A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.