Brand new China : advertising, media, and commercial culture /
By: Wang, Jing
Material type:
BookPublisher: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : ill ; 22 cm.ISBN: 9780674026803 (trade : alk. paper); 0674026802 (trade : alk. paper)Subject(s): Advertising -- China | Marketing -- China | Brand name products -- China | Advertising -- China | Marketing -- China | Brand name productsDDC classification: 659.1/0951
Summary:
A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.10951 WA BR (Browse shelf) | Available | T0044904 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.10951 WA BR (Browse shelf) | Available | T0033568 |
Total holds: 0
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| 659.108 DI VE Diversity in advertising : broadening the scope of research directions | 659.1092 HE HE Hegarty on advertising : | 659.10941 FL PO Powers of persuasion : the inside story of British advertising : 1951-2000 / | 659.10951 WA BR Brand new China : advertising, media, and commercial culture / | 659.10951 WA BR Brand new China : advertising, media, and commercial culture / | 659.111 DI ME Media Planning in Action / | 659.111 KE AD Advertising media planning : a brand management approach / |
Includes bibliographical references (p. 315-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto : youth culture and music marketing -- CCTV and advertising media.
A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising.
Adult Follett Library Resources.