Successful direct marketing methods : interactive, database, and customer-based marketing for digital age /

BookPublisher: New York : McGraw-Hill, c2008.Edition: 8th ed.Description: xxviii, 663 p. : ill ; 25 cm.ISBN: 9780071458290 (hbk.); 0071458298 (hbk.)Subject(s): Direct marketingDDC classification: 658.8/72

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Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.84 ST SU (Browse shelf)	Available		T0033578

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Previous	658.84 ST DE The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers /	658.84 ST MA Marketing channels.	658.84 ST MA Marketing channels.	658.84 ST SU Successful direct marketing methods : interactive, database, and customer-based marketing for digital age /	658.84 TA DO Doing e-business : strategies for thriving in an electronic marketplace /	658.84 UR DI Digital marketing strategy : text and cases /	658.84 UR DI Digital marketing strategy : text and cases /	Next

Includes index.

UOWD Library

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age /

By: Stone, Bob, 1918-2007

Title By: Jacobs, Ron, 1948-

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