Game-based marketing : inspire customer loyalty through rewards, challenges, and contests /
By: Zichermann, Gabe
Title By: Linder, Joselin
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010.Description: xviii, 220 p. : ill. ; 24 cm.ISBN: 9780470562231; 0470562234Subject(s): Customer loyalty programs | Customer loyalty | MarketingDDC classification: 658.812 ZI GA
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 ZI GA (Browse shelf) | Available | T0058317 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.