Red ocean traps
By: Kim, W Chan
Title By: Mauborgne, Renee
Series: Harvard business review classics.Publisher: Boston, Massachusetts : Harvard Business Review Press, c2017.Description: v, 38 p. : ill. ; 17 cm.ISBN: 9781633692664Program: EMBA902Subject(s): Marketing -- Decision making | CompetitionDDC classification: 658.802 KI RE
Summary:
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI RE (Browse shelf) | Available | Mar2018 | T0058697 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI RE (Browse shelf) | Available | T0058698 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.802 KI BL Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.802 KI IN Integrated marketing communications : a primer / | 658.802 KI RE Red ocean traps | 658.802 KI RE Red ocean traps | 658.802 KU MA Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / | 658.802 LA MA Market-driven management : strategic and operational marketing / | 658.802 LE AD Advanced methods for modeling markets |
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
EMBA902