The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott
Material type:
TextPublication details: Hoboken, New Jersey : Wiley, c2017.Edition: 6th edDescription: xxi, 426 p. : ill. ; 24 cmISBN: - 9781119362418
- 9781119362449
- New rules of marketing and PR
- 658.872 SC NE
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC NE (Browse shelf(Opens below)) | Available | T0058872 |
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| 658.872 SC NE The new rules of marketing and PR | 658.872 SC NE The new rules of marketing & PR : | 658.872 SC NE The new rules of marketing & PR : | 658.872 SC NE The new rules of marketing & PR : | 658.872 SC OF The official Alibaba.com success guide : | 658.872 SC RE Real-time marketing & PR : | 658.872 SH BU The business of influence : |
Earlier edition: 2015.
Includes index.
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
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