The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
By: Scott, David Meerman
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, c2017.Edition: 6th ed.Description: xxi, 426 p. : ill. ; 24 cm.ISBN: 9781119362418; 9781119362449Other title: New rules of marketing and PR.Subject(s): Internet marketing | Internet in public relationsDDC classification: 658.872 SC NE
Summary:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC NE (Browse shelf) | Available | T0058872 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Earlier edition: 2015.
Includes index.
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.