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Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie A
Title By: Bitner, Mary Jo | Gremler, Dwayne D
Publisher: United States : McGraw-Hill Education, 2017.Edition: 7th ed.Description: xxviii, 514 p.: ill. ; 25 cm.ISBN: 9781260083521Program: MARK938Subject(s): Services Marketing | Customer FocusDDC classification: 658.8 ZE SE Online resources: Ebook
Summary:
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
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Item type Home library Call number Status Notes Date due Barcode Item holds
TEACHER REF University of Wollongong in Dubai
Tardis
658.8 ZE SE (Browse shelf) Available T0061729
REGULAR University of Wollongong in Dubai
Main Collection
658.8 ZE SE (Browse shelf) Available T0059066
REGULAR University of Wollongong in Dubai
Main Collection
658.8 ZE SE (Browse shelf) Available Ebook Available T0059067
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.8 ZE SE (Browse shelf) Available T0059068
Total holds: 0

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

MARK938

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