Services marketing : integrating customer focus across the firm
By: Zeithaml, Valarie A
Title By: Bitner, Mary Jo | Gremler, Dwayne D
Publisher: United States : McGraw-Hill Education, 2017.Edition: 7th ed.Description: xxviii, 514 p.: ill. ; 25 cm.ISBN: 9781260083521Program: MARK938Subject(s): Services Marketing | Customer FocusDDC classification: 658.8 ZE SE Online resources: Ebook
Summary:
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 ZE SE (Browse shelf) | Available | T0061729 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0059066 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | Ebook Available | T0059067 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0059068 |
Total holds: 0
, Shelving location: Tardis Close shelf browser
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| 658.8 KO MA Marketing management | 658.8 LE SO Social marketing : | 658.8 LO SE Services marketing : | 658.8 ZE SE Services marketing : | 658.802 HO MA Marketing strategy & competitive positioning | 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.83 BE MA Marketing metrics : |
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
MARK938