Creative advertising : ideas and techniques from the world's best campaigns /
By: Pricken, Mario
Material type:
BookPublisher: London ; New York : Thames & Hudson, 2008.Edition: New ed., Rev. and updated.Description: 255 p. : ill. (some col ; 29 cm.ISBN: 9780500287330 (pbk.); 0500287333Uniform titles: Kribbeln im Kopf. English Subject(s): Advertising | Commercial art -- Technique | Advertising | Commercial art -- TechniqueDDC classification: 659.1
Summary:
Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REFERENCE | University of Wollongong in Dubai Reference | 659.1 PR CR (Browse shelf) | Available | T0034336 |
Total holds: 0
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| 659.1 ME AG MEAG 2007-2008. | 659.1 ME AG MEAG 2008-2009. | 659.1 ME AG MEAG 2010-2011. | 659.1 PR CR Creative advertising : ideas and techniques from the world's best campaigns / | 659.1 PR CR Creative advertising : ideas and techniques from the world's best campaigns / | 659.1 ST AD Advertising manager's handbook. | 704.94897 GL RA The radiance of islamic art : masterpieces from the museum of islamic art in Berlin |
"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message.
Adult Follett Library Resources.