Public relations strategy, theory, and cases : praxis at its best Tricia Hansen-Horn and Adam E. Horn

By:

Hansen-Horn, Tricia L

Contributor(s):

Horn, Adam E

Material type: Text

TextPublication details: New York : Peter Lang, 2017.Description: pages cmISBN:

9781433120794
9781433120800

Subject(s):

DDC classification:

659.2

Summary: Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
ON ORDER	University of Wollongong in Dubai On Order	659.2HA PU (Browse shelf(Opens below))	Ordered		T0059438

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Previous	658.827 BR AN Brand Bible :	658.827 HE BR Brand management :	658.8343 CO NS Consumer-brand relationships :	659.2HA PU Public relations strategy, theory, and cases :	659.1042 WU AT The attention merchants :	659.2072 ST PR Primer of public relations research /	687 SU ST Sustainability in luxury fashion business	Next

Includes index.

Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.

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