Marketing analytics : a practical guide to improving consumer insights using data techniques
By: Grigsby, Mike
Material type:
BookSeries: Marketing science series.Publisher: London : Kogan Page, c2018.Edition: 2nd ed.Description: xiv, 217 p. : ill. ; 24 cm.ISBN: 9780749482169Subject(s): Marketing research | Marketing | BUSINESS & ECONOMICS -- Marketing -- Research | COMPUTERS -- Database Management -- Data Mining | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingDDC classification: 658.83 GR MA
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 GR MA (Browse shelf) | Checked out | may2018 | 10/19/2020 | T0059627 |
Total holds: 0
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| 658.83 FA MA Marketing metrics : | 658.83 FU ND Fundamentals of business marketing research / | 658.83 GR MA Marketing analytics : a practical guide to real marketing science | 658.83 GR MA Marketing analytics : | 658.83 HA MA Marketing research : | 658.83 HA MA Marketing research : within a changing information environment / | 658.83 HA MA Marketing research : within a changing information environment / |
Previous edition: 2015.
Includes bibliographical references and index.