Amazon cover image
Image from Amazon.com

Strategic social media : from marketing to social change L. Meghan Mahoney and Tang Tang

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, UK : Wiley-Blackwell, 2017.Description: ix, 347 p. : ill. ; 26 cmISBN:
  • 9781118556849
Subject(s): DDC classification:
  • 302.3 MA ST
Online resources: Summary: This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.3 MA ST (Browse shelf(Opens below)) Available July2018 T0060007

Includes bibliographical references and index.

This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

There are no comments on this title.

to post a comment.