Strategic social media : from marketing to social change
By: Mahoney, L. Meghan
Title By: Tang, Tang
Material type: BookPublisher: Chichester, West Sussex, UK : Wiley-Blackwell, 2017.Description: ix, 347 p. : ill. ; 26 cm.ISBN: 9781118556849Subject(s): Social media -- Marketing | Social marketing | Internet marketing | Online social networks | User-generated content | Internet marketing | Social media | User-generated contentDDC classification: 302.3 MA ST Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.3 MA ST (Browse shelf) | Available | July2018 | T0060007 |
, Shelving location: Main Collection Close shelf browser
302.3 GL SO Sociometrics and human relationships : | 302.3 ID EN Identity technologies : | 302.3 JU TR Tribe : | 302.3 MA ST Strategic social media : | 302.3 MC SO Social network analysis with applications / | 302.3 MN BA Bargaining with the devil : | 302.3 SC SO Social network analysis / |
Includes bibliographical references and index.
Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.