Retailing
By: Dunne, Patrick M
Title By: Lusch, Robert F | Carver, James R
Material type:
BookPublisher: Mason, OH : South-Western, Cengage Learning, c2014.Edition: 8th ed.Description: xxiii, 683 p. : col. ill ; 26 cm.ISBN: 9781285091136Program: MARK997Subject(s): Retail tradeDDC classification: 658.87 DU RE | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.87 DU RE (Browse shelf) | Available | July2018 | T0060122 |
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| 658.87 CO RE Retail analytics : | 658.87 DU RE Retailing / | 658.87 DU RE Retailing / | 658.87 DU RE Retailing | 658.87 FE PR Principles of retailing / | 658.87 FI NE The new science of retailing : how analytics are transforming the supply chain and improving performance / | 658.87 GL OB Global strategies in retailing : Asian and European experiences / |
Includes bibliographical references and indexes.
Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index.
'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
MARK997