Retail marketing /
By: Quix, F.W.J
Title By: Van Der Kind, R.P
Publisher: London : Routledge, 2014.Edition: 1st ed.Description: 575 p. : col. ill. ; 26 cm.ISBN: 9781138141230; 1138141232Subject(s): Marketing | Retail marketing | Strategic planning | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- Management | BUSINESS & ECONOMICS -- Management Science | BUSINESS & ECONOMICS -- Marketing -- GeneralDDC classification: 658.87 QU RE| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87 QU RE (Browse shelf) | Available | Dec2018 | T0061525 |
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| 658.87 PE RE Retail marketing and branding : a definitive guide to maximizing ROI | 658.87 PE RE Retail marketing and branding : a definitive guide to maximizing ROI | 658.87 PO RE Retailing principles : global, multichannel, and managerial viewpoints / | 658.87 QU RE Retail marketing / | 658.87 RA IN Information communication technologies and globalization of retailing applications | 658.87 RE TA The retailing reader / | 658.87 RE TA Retail management for salons & spas / |
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments