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International marketing Daniel W. Baack, Barbara Czarnecka & Donald Baack

By: Contributor(s): Material type: TextTextPublication details: London : Sage, c2019.Edition: 2nd edDescription: xxxix, 632 p. : maps, col. ill. ; 27 cmISBN:
  • 9781506389226
Subject(s): DDC classification:
  • 658.848 BA IN
Summary: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.848 BA IN (Browse shelf(Opens below)) Available Feb2019 T0061705

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

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