The SEO battlefield : winning strategies for search marketing programs
By: Ward, Anne Ahola
Material type:
BookPublisher: Beijing ; Boston : O'Reilly, 2017.Description: xvi, 185 p. : ill. ; 24 cm.ISBN: 9781491958377; 1491958375Subject(s): Internet marketing | Web search engines | Web sites -- Design | Internet searchingDDC classification: 658.872 WA SE
Summary:
With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 WA SE (Browse shelf) | Available | Nov2019 | T0062505 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.872 VA JA Jab, jab, jab, right hook : | 658.872 WA DI Disrupting digital business : create an authentic experience in the peer-to-peer economy | 658.872 WA ES The essentials of digital marketing | 658.872 WA SE The SEO battlefield : | 658.872 WE MA Marketing to the social web : how digital customer communities build your business / | 658.872 WE MA Manager's guide to online marketing | 658.872 WI HA The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / |
Includes index.
Welcome to the battlefield --
The SEO mindset --
Standards, philosophies, and finances --
Tools for SEO measurement and beyond --
Setting up programs and reporting --
Campaign management --
Technical SEO elements for success --
Mobile search --
Case studies --
Uncharted search frontiers.
With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.