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Innovation management and new product development

By: Trott, Paul
Material type: BookSeries: Always learning.Publisher: Harlow : Pearson Education Limited, c2017.Edition: 6th ed.Description: xxix, 635 p. : ill. ; 25 cm.ISBN: 9781292133423 Program: MBA905Subject(s): Technological innovations -- Management | Industrial management | Product managementDDC classification: 658.575 TR IN Online resources: E-book
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Item type Home library Call number Status Notes Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.575 TR IN (Browse shelf) Available July2019 T0062765

MBA905 Winter2024

REGULAR University of Wollongong in Dubai
Main Collection
658.575 TR IN (Browse shelf) Available E-Book Available T0062766
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.575 TR IN (Browse shelf) Available T0062767
Total holds: 0

Revised edition of the author's Innovation management and new product development, 2012.

• Preface
• Acknowledgements
• Plan of the book
• Innovation management
• Innovation management : an introduction
• National systems of innovation and entrepreneurship
• Technology diffusion and markets
• Managing innovation within firms
• Operations and process innovation
• Managing intellectual property
• Managing organisational knowledge
• Strategic alliances and networks
• Management of research and development
• Managing r&d projects
• Open innovation and technology transfer
• Business models
• Product and brand strategy
• New product development
• New service innovation
• Market research and its influence on new product development
• Managing the new product development process
• References
• Further reading
• Index.

MBA905

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