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Consumer behaviour Zubin Sethna, Jim Blythe

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Pub., c2019.Edition: 4th edDescription: xxiii, 549 p. : ill. ; 26 cmISBN:
  • 9781526450005
Subject(s): DDC classification:
  • 658.8342 SE CO
Summary: Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 SE CO (Browse shelf(Opens below)) Available Sep.2019 T0062799

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding.



The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

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