Consumer behaviour
By: Sethna, Zubin
Title By: Blythe, Jim
Material type:
BookPublisher: Thousand Oaks, CA : SAGE Pub., c2019.Edition: 4th ed.Description: xxiii, 549 p. : ill. ; 26 cm.ISBN: 9781526450005Subject(s): Social media | Digital mediaDDC classification: 658.8342 SE CO
Summary:
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SE CO (Browse shelf) | Available | Sep.2019 | T0062799 |
Total holds: 0
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| 658.8342 SC CO Consumer behaviour / | 658.8342 SC IM The impulse economy : understanding mobile shoppers and what makes them buy / | 658.8342 SE CO Consumer behaviour | 658.8342 SE CO Consumer behaviour | 658.8342 SH CU Customer behavior : a managerial perspective / | 658.8342 SH CU Customer behavior : Consumer behavior and beyond / | 658.8342 SH CU Customer behavior : Consumer behavior and beyond / |
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.