Digital marketing : strategic planning & integration
By: Hanlon, Annmarie
Material type:
BookPublisher: Thousand Oaks, CA : SAGE Publications, c2019.Description: xii, 395 p. : ill. ; 26 cm.ISBN: 9781526426666Subject(s): Digital marketingDDC classification: 658.87202854678 HA DI
Summary:
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87202854678 HA DI (Browse shelf) | Available | Sep.2019 | T0062800 |
Total holds: 0
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| 658.87202854678 CH DI Digital marketing : | 658.87202854678 CH DI Digital marketing : | 658.87202854678 CH DI Digital marketing : | 658.87202854678 HA DI Digital marketing : | 658.8720285536 GE AD Advanced Google AdWords / | 658.872028558 SH PR Protocols for secure electronic commerce | 658.88 AB FA Fair lending compliance : |
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters.