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Marketing management Greg W Marshall; Mark W Johnston

By: Contributor(s): Publication details: New York, NY : McGraw-Hill Education, c2019.Edition: 3rd edDescription: xxii, 403 p. : col. ill. ; 29 cmISBN:
  • 9781260084993
Subject(s): DDC classification:
  • 658.8 MA MA
Summary: Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 MA MA (Browse shelf(Opens below)) Available Mar2020 T0063290

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.
The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.

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