Marketing management
By: Marshall, Greg W
Title By: Johnston, Mark W
Publisher: New York, NY : McGraw-Hill Education, c2019.Edition: 3rd ed.Description: xxii, 403 p. : col. ill. ; 29 cm.ISBN: 9781260084993Subject(s): Marketing -- ManagementDDC classification: 658.8 MA MA
Summary:
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.
The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA MA (Browse shelf) | Available | Mar2020 | T0063290 |
Total holds: 0
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| 658.8 MA KI Making a difference through marketing : | 658.8 MA MA Marketing : an introduction / | 658.8 MA MA Marketing management / | 658.8 MA MA Marketing management | 658.8 MA NA When marketing becomes a minefield. | 658.8 MA RK Marketing metaphors and metamorphosis / | 658.8 MA RK Marketing theory : a student text / |
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.
The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.