Strategies for e-business : creating value through electronic and mobile commerce : concept and cases
By: Jelassi, Tawfik
Title By: Enders, Albrecht | Martínez-López, Francisco J
Material type:
BookPublisher: Harlow : Pearson Education, 2014.Edition: 3rd ed.Description: xliii, 733 p. : ill. ; 25 cm.ISBN: 9780273757870 Other title: Creating value through electronic and mobile commerce.Subject(s): Electronic commerce | Electronic commerce -- Case studies -- Europe | Industries -- Technological innovations -- Economic aspects | Strategic planningDDC classification: 658.872 JE ST
Summary:
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 JE ST (Browse shelf) | Available | T0063854 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 JE ST (Browse shelf) | Available | Oct2019 | T0063453 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Previous edition: 2005.
Includes bibliographical references and index.
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.