Understanding brands /
By: Cheverton, Peter
Title By: Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CH UN (Browse shelf) | Available | T0035494 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.827 CH BR Brand rewired : connecting intellectual property, branding, and creativity strategy / | 658.827 CH BR Brand valued : how socially valued brands hold the key to a sustainable future and business success / | 658.827 CH LU Luxury brand management : a world of privilege / | 658.827 CH UN Understanding brands / | 658.827 CL BR Brandscendence : three essential elements of enduring brands / | 658.827 CL BR Brands and branding / | 658.827 CO FL The fluid consumer : |
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?".