Kellogg on marketing /
Title By: J.L. Kellogg Graduate School of Management. Center for Marketing Sciences | Tybout, Alice M [Editor.] | Calder, Bobby J [Editor.]
Material type:
BookPublisher: New York : Wiley, 2010.Edition: 2nd ed.Description: xix, 426 p. : ill. ; 23 cm.ISBN: 9780470580141Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KE LL (Browse shelf) | Available | T0035520 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KA SE Services marketing management : a strategic perspective/ | 658.8 KE GU Gurus on marketing / | 658.8 KE LL Kellogg on marketing / | 658.8 KE MA Marketing. | 658.8 KE MA Marketing : the core / | 658.8 KE MA Marketing : the core / |
Includes bibliographical references and index.