Integrated marketing communication : creative strategy from idea to implementation
By: Blakeman, Robyn
Material type:
BookPublisher: Lanham : Rowman & Littlefield, 2015.Edition: 2nd ed.Description: xii, 325 p. : ill. ; 26 cm.ISBN: 9781442221215; 9781442221222Subject(s): Communication in marketingDDC classification: 658.802 BL IN
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 BL IN (Browse shelf) | Available | Feb2020 | T0063784 |
Total holds: 0
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| 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 BA CR CRM : the foundation of contemporary marketing strategy / | 658.802 BL IN Integrated marketing communication : | 658.802 BR CO Contemporary strategic marketing / | 658.802 BR CO Competitive marketing strategy : dynamic manoeuvring for competition. | 658.802 BU MA Marketing to the new majority : strategies for a diverse world / |
Includes bibliographical references (pages 313-316) and index.
Preface -- Introduction -- Integrated marketing communication -- IMC marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.